Category: Answering Service, Lead Response
The old adage that “good things come to those who wait” doesn’t apply to lead response. Companies spend billions of dollars each year in marketing and advertising to promote their products and services. While the goal of each advertising campaign varies, often the intent is to generate leads, with the call to action (CTA) being […]
Category: Answering Service, Lead Response
Instead of a few superstars outshining normal salespeople, you may have a few normal salespeople and a slew of underperformers. When sales managers look at the closing results of their charges, they are often perplexed at what the numbers reveal. In fact it is not uncommon for upwards of 80 percent of sales to come […]
Category: Answering Service, Lead Response
Time-of- day and day-of- week contact tactics aren’t as important as speed In prior posts we detailed the best day of the week to make contact with a lead and qualify the prospect: Thursday, followed by Wednesday. Furthermore, we shared the best time of the day to make the initial contact and qualify the lead: […]
Category: Answering Service, Lead Response
The strategic use of email can optimize sales efforts when using lead nurturing techniques Leads go in the top of your sales funnel and sales drip out the stem at the bottom. With proper management, you can nurture these leads to move them through the funnel faster and speed up the identification of unqualified prospects […]
Category: Answering Service
Unlike a vacation, which employees schedule in advance, no one plans a sick day – or at least most people don’t. In most cases a sick day is not a pre-arranged absence. So what do you do when your receptionist calls off at 7:45 in the morning? Panic: The idea of hearing a ringing phone […]
