Category: Lead Response
When a lead comes in, smart marketers call fast and aim to call first Lead response is the key to sales success. Slow response produces low success, while no response equals no success. “The flip side—a fast response produces optimum results—provides today’s sales objective: Call fast and respond first,” says Adam Berkson, president of LiveVoice, […]
Category: Lead Response
Though small companies respond faster, they still take too long. A recent report analyzing lead response showed some encouraging progress in response rates, while simultaneously revealing the need for more attention to this time-critical component of lead management. In a fresh perspective, the report looked at lead response in relation to company size. It found […]
Category: Lead Response
Don’t Invest in Marketing and Then Squander it in Weak or Nonexistent Lead Response Protocols Over the past couple of decades the expectations of people who request information about a company’s products and services have changed. Back in the day when people mailed in their requests, they expected it would take several weeks to receive […]
Category: Lead Response
As shocking as it seems, too many companies ruin their marketing campaign with a lackluster response to leads. Imagine spending time and money—often a great deal of it—to create the ideal promotional piece and form the perfect delivery strategy only to fumble on the one-yard line. “Much of that creative effort falls far short, producing […]
Category: Lead Response
In many organizations, marketing tends to be strategic with quantifiable goals and measureable outcomes, while selling tends to be more organic with a focus on closed deals. This laser attention given to successful sales outcomes has little concern with the path taken. Results matter, and management often overlooks the means to get there. “Companies would […]
