Category: Lead Response
The internet has changed buyer actions, but sales team reactions still fall short The internet has conditioned people to expect fast results, if not immediately. The desire for instant gratification is the new norm for consumers, with business buyers following closely behind. The problem is that most salespeople never got the memo. Too many are […]
Category: Lead Response
A timely response to leads is critical to maximize advertising investment Leads are expensive to generate. For B2C marketing the cost per lead generated ranges from $2 to $25 per lead. Even more astounding, in the B2B space, leads cost companies from $30 to as high as $200 per lead. While astute marketers know these […]
Category: Answering Service, Lead Response
The old adage that “good things come to those who wait” doesn’t apply to lead response. Companies spend billions of dollars each year in marketing and advertising to promote their products and services. While the goal of each advertising campaign varies, often the intent is to generate leads, with the call to action (CTA) being […]
Category: Lead Response
Companies need to update legacy sales techniques to fit our digitally connected world, starting with lead follow up In the post “Adopt an Online Lead Response Mentality,” we reported that within the next couple of years digital marketing will outpace TV advertising. The result of this shift will be more and more leads generated online. […]
Category: Lead Response
Ad spending on digital marketing continues to increase and is expected to surpass TV expenditures by 2018. Businesses prefer online advertising because they can easily measure it and quantify success. In fact many of the more recent marketing graduates believe that if they can’t directly measure an ad campaign’s effectiveness, then it isn’t worth pursuing. […]
