Category: Answering Service, Lead Response
Instead of a few superstars outshining normal salespeople, you may have a few normal salespeople and a slew of underperformers. When sales managers look at the closing results of their charges, they are often perplexed at what the numbers reveal. In fact it is not uncommon for upwards of 80 percent of sales to come […]
Category: Lead Response
Strategize your lead response to optimize and maximize your results “Marketing experts suggest that only about a quarter of the leads (25 percent) that come in are viable and ready to be passed on to sales. The other three-fourths (75 percent) require a different response,” says Adam Berkson. He’s the president of LiveVoice, a boutique phone support service […]
Category: Lead Response
Sales executives are the closers and sales developers should qualify and nurture leads In “Stop Acting As If All Sales Leads Are the Same” we identified three categories of sales prospects or leads: hot, warm, and cold. Each group warrants a different approach and savvy sales managers recognize this reality and built their sales strategy upon it. […]
Category: Answering Service, Lead Response
Time-of- day and day-of- week contact tactics aren’t as important as speed In prior posts we detailed the best day of the week to make contact with a lead and qualify the prospect: Thursday, followed by Wednesday. Furthermore, we shared the best time of the day to make the initial contact and qualify the lead: […]
Category: Lead Response
The strategic timing of lead follow up shouldn’t overrule the need to respond fast A systematically determined answer to this nagging question of the best time to call a prospect comes from a study by LeadResponseManagement.org. Their lead response management analysis considered three years of data to review callback success results for web-generated leads. The […]
