Category: Lead Response

Are You a First Responder in Sales? If Not, Strive to Become One

Over three-fourths of the time, the first company to respond, wins For product and service inquiries submitted online, 78 percent of the sales go to the first company that responds. So indicates Dave Elkington CEO and chairman of InsideSales.com, a lead management and sales automation provider. Elkington’s presentation shares some hard-hitting research about lead conversion, […]

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Too Many Companies Disregard Their Sales Leads

43% of the time companies do not contact people who request information Delaying just thirty minutes in following up on sales leads greatly decreases contact and qualification rates compared to a five-minute response time, indicates Dave Elkington CEO and chairman of InsideSales.com, a lead management and sales automation provider. Elkington’s presentation shares research, which pinpoints […]

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Category: Lead Response

What Difference Does 25 Minutes Make?

Contact rates and qualification rates both drop significantly after 5 minutes How long businesses wait to respond to marketing leads has an indirect correlation with achieving successful outcomes, indicates Dave Elkington CEO and chairman of InsideSales.com, a lead management and sales automation provider. Elkington’s presentation shares research from Harvard and MIT, which pinpoints some hard […]

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Phone Call Failure: How Long Will You Wait for a Callback?

Nearly two thirds of companies tested take more than one day to return phone calls. A recent study of service companies uncovered that over one third of HVAC (heat, ventilation, and air conditioning) companies force valued customers and prospects into an automated phone system instead of treating them to a more customer-centric response: letting callers […]

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One Third of HVAC Companies Relegate Critical Inquiries to Hapless Automation

35% of heating and air conditioning companies fail to meet callers’ basic expectations on important inquiries The results of recent testing revealed that 21 percent of businesses force callers to use voicemail. This is appalling, especially considering that many callers will just hang up and phone another company rather than leave a message and wait […]

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